Why have dating apps become so popular?
The most important factor that has driven the massive growth of apps is perhaps the convenience that comes with the smartphone experience. Most dating apps allow users to search and meet people from anywhere. This has created a relatively sweet spot for users to go dating. Premium services are always a tap away.
When did online dating became popular?
It goes online, first as a franchise, then on its own (in 1996). When it was sold to Lycos in 2000, it was the third-most popular dating site. In 1998, online dating gains legitimacy with the release of Youve Got Mail. Kiss.com becomes the first modern dating website in 1994, followed by match.com in 1995.