“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
– Steve Jobs, interview with BusinessWeek, May 25 1998
We were pretty nervous about how our world was going to look last week. Knowing the Mayan “End of Days” was only a few days away, we decided to go out on a limb and put together a focus group.
We chose to focus our focus group on how improving our current integration with Harvest could make life easier for people using both applications. We’ve already got a working integration, but we really want to build a powerful add-on for Harvest users.
Our first use case for Inkdit is the old familiar terms and conditions of site sign-ups. Chances are, you’ve clicked on dozens of these as you’ve created accounts on different web sites. There are many types of contracts that we could have started with but this is a great starting point since it is something we will find really useful at our other company, Industry Mailout. Industry Mailout has thousands of accounts created where the user has checked the “I agree” box for Industry Mailout’s End User Licence Agreement (EULA). Most sites with a signup like this have “Terms and Conditions” that new users agree to. Industry Mailout has a EULA for reasons that aren’t important for this discussion.